Archives For Social Media
Oliver Laurent of British Journal of Photography points to the bold move that could change the entire photography market:
Getty Images has single-handedly redefined the entire photography market with the launch of a new embedding feature that will make more than 35 million images freely available to anyone for non-commercial usage.
Since much of the copyright infringement comes from individual users who are often ignorant of the copyright laws and don’t have a budget to purchase the images, the move to make the images available for free makes sense at least from an enforcement perspective. It also make sense from a copyright perspective because the HTML embed code the user will copy from the Getty site will embed a player on their site that will serve up the image, similar to an embedded YouTube video, that will include the full copyright information and a link back to the image’s dedicated licensing page on the Getty Images website.
The end user gets access to high quality images and the photographer gets credit. In a social networked world getting credit for ones work can pay off as as much or even more than a small royalty fee. I know I will be adding the Getty Images site to my list when in the hunt for great images.
What does this have to do with learning? If media can so powerfully impact our perceptions of our self, others and our values then it should be a tool that we use for good and to help us create significant learning environments.
Nora Ganim Barnes, director of the Center for Marketing Research at the University of Massachusetts Dartmout refers to the 2012-13 study that interviewed 474 presidents regarding their social media use and revealed that College Presidents are more active then CEO’s on social media. While this is a positive step in the right direction Ganin Barnes also reveals that there are alarming trends and states:
“I think it’s great that presidents are blogging, but if nobody’s tracking their reaction, then it’s like talking and not having an audience or not knowing if anybody’s in your audience,”…”The listening part to me is just as important, and social media is a two-way street. If you’re just going to be one way, you’re not being social; you’re just talking.”
Source: Center for Digital Education