Who says advertising doesn’t work!
Archives For Video – Wednesday Watchlist
Professor Renata Salecl explores the paralysing anxiety and dissatisfaction surrounding limitless choice…
Fascinating talk on choice!. Iyengar points out the following assumptions Americans (I would also argue North Americans) have regarding choice are a result of our culture and training and are not universal:
- Make your own choices
- More options > Better choices
- Never say no to choice
Iyengar also points out that we need to understand other cultures different attitudes toward choice and strive to develop a translation of understanding between these differences.
