Note the new categories that Jane has added to her lists.

Self Driving Cars
Source: Self Driving Cars are Not “Five Years Away”

I have been a exploring change or why it can be so difficult to bring effective change to educational institutions for the past several decades so I when read this post about self driving cars being further off not because of the technology but because of people and policy I was immediately reminded about this reality:

Technology is is the easy part – changing people is hard

What can we do about it? I am still trying to find the definitive answer to this but over the years I have explored the following ideas in pursuit of this answer:

I could go on and on but you will note the the common thread in all these posts is that change starts with us and before we can change anything around out we need to be the ones who are willing to make the biggest change.

Most people would like to believe that we make informed decision based on the data or evidence and that if you want to convinces someone that your new idea, proposal, or plan is really in the best interest for everyone then all you need to do is present the facts in a clear and concise way. But what does the science or data behind this thinking really say. Robert Cialdini has been researching how and why people comply to requests and his popular book Influence: Science & Practice is the culmination of decades of research that outlines the six universal Principles of Persuasion that explains how to structure your requests. The following video summaries those six principles:

Cialdini’s most recent book Pre-Suasion: A Revolutionary Way to Influence and Persuade builds on his research into persuasion and reveals methods of priming your audience to receive your message more openly.

If we really want to have people adopt our ideas and move forward with our plans then we must look past this notion that all we need to present the data or evidence and believe that people make informed decisions solely on the information. Not only will the head not go where the heart hasn’t been the head is open to influence from many other sources so we really need to recognize that just presenting the information or more information is not enough.